An age-old problem: public relations as science. Guest post by Dr. Brian Hughes
When I saw this post by Dr. Brian Hughes, an academic psychologist at the National University of Ireland in Galway, I knew that I needed to run it on Flashfree. In it, Brian discusses how ageism has become the advocacy project of the month, a hook to attract attention to a specific cause by feeding into the fears and anxiety that often accompany aging. Not only are women a primary target for these campaigns, but by couching the propaganda within a scientific context, it can be difficult to discern truth from fiction.
Although this post is a bit more verbose than what I typically run, I felt it was important to include it in its entirety. I hope that you’ll show Brian some love and spread the word, not only about the post but also his work on The Science Bit Blog. Many thanks Brian, for lending me your prose this week.
There is no doubt that in our increasingly image-conscious and superficially focused times, age discrimination presents a creeping civil rights problem. The tendency to judge the professional and social worth of a person on the basis of his or her apparent age can present artificial barriers to employment and respect. Moreover, age discrimination can dramatically compound sex discrimination, as such problems are often felt more acutely by older women. Therefore, it is no surprise to see recurring campaigns to promote positive attitudes towards people right across the age-spectrum, run by charitable organizations such as Age UK as well as by publications such as Mature Times.
As with any advocacy campaign, new research that provides insights into age discrimination must be seen as important. Scientifically gathered empirical evidence can be crucial in debunking negative stereotypes and in bolstering positive claims. But, alas, not all research is the same – some is little more than advertising propaganda promulgated by capitalists who see vulnerable social groups as lucrative target markets, whose concerns about social exclusion simply make them more likely to spend their money on a solution.
Unfortunately, it appears that advocacy groups are often ill-equipped to identify the difference.
Have a look at this recent lead story on the Mature Times website: “Women feel ‘invisible’ at the age of 46, a study has revealed“. The story describes new research conducted in the UK that pinpoints 46 as the age when women’s confidence begins to “plummet“. According to the research, this is how women begin to feel after they reach that age:
…two thirds beginning to hate what they see in the mirror – most blaming the fact that they now start to have grey hair, feel uncomfortable in their clothes and have to wear numerous pairs of glasses…
…more than a quarter of women feel embarrassed at having to pull out their reading glasses in restaurants and supermarkets as they feel it’s a clear sign they are older, knocking their confidence, and adding to their ‘invisibility’…
The survey also revealed that men no longer hold doors open for four in ten, and two thirds say that they never get offered a seat in public transport. A third of women surveyed said their partners were ageing better than they were which annoyed them.
According to the Daily Mail, which covered the study in their Femail section, the research was based data gathered from more than 2,000 British women aged 40 or older. By any standards this is a very large sample. The Mail were also able to describe more of the findings:
Grey hairs, failing vision and putting on weight all make some women feel increasingly less confident as they grown older…
The researchers found that women in their mid-40s also begin to fret that their views and opinions are no longer valid…by the time they reach their mid-50s, the majority of women say they no longer receive admiring glances from strangers or compliments from the opposite sex…
…This coupled with the steady increase of over 50s requiring glasses for reading, shopping and driving add to that feeling of being older and more “invisible”…
And just in case we were having difficulty visualising a woman over the age of 46, the Mail also provide a photograph of this nice lady to illustrate what they are talking about:
Hmmm. So what’s the problem with all of this then? Surely such findings can be seen as a reasonable depiction of the experiences of British women, given that over 2,000 of them were surveyed for the study? And do they not convey many of the subtle ways in which women (and presumably men also) can become ostracized by mainstream society once they reach a certain age?
The big problem is that this is not an orthodox research study. It was not presented for publication in the scientific literature, or — as far as we can reasonably surmise — peer-reviewed prior to dissemination by independent editors (or even by a research ethics review committee). In fact, this is nothing more than market research, which means its findings are likely to be skewed by the motivations of its sponsors. And in this case, the group who commissioned the research – Clarivu – have a hugely conspicuous conflict of interest.
Clarivu are a commercial company that specialize in vision correction. They perform refractive lens exchange procedures in which the eye’s natural lens is replaced with a synthetic alternative in order to improve failing vision. Their method offers an alternative to laser eye surgery, and is effective for both short- or long-sightedness. In other words, Clarivu are in the business of offering people an alternative to wearing glasses. Yes, glasses! Those things that are repeatedly described by British women as part of the reason they feel “invisible“. And guess what — Clarivu’s services are aimed specifically at people over the age of 50. Just the age at which women begin to realise the extent to which wearing glasses is ruining their lives!
Of course, Clarivu are not a charitable organization — they do all this in return for cash. In fact, in return for UK£3,395 (around US$5,400). And that’s just forone eye. Assuming you’d like to be able to see out of both eyes rather than just the one, the full treatment will set you back the bones of £7,000/$11,000.
One amusing feature of how these results were promulgated in the media can be inferred from Clarivu’s own website. Have a look at the testimonialpresented on their website’s front page:
Look! It’s the SAME LADY as was in the Daily Mail! So, in other words, not only did Clarivu’s PR department circulate copy for publication in newspapers such as the Daily Mail, but they also provided the illustrative photographs. And, by all appearances, the Mail just transferred the lot into their own newspaper without much questioning or analysis.
What we have here is a clear case of a conflict of interest. Can we rely on the media to be an effective gatekeeper in promoting objective reporting on newly claimed research findings? Can we really rely on these findings from Clarivuthat the aging process is an emotionally negative psychological experience? Is it merely a coincidence that this large-scale survey confirms Clarivu’s marketing stance that women over 46 should seek alternatives to wearing glasses? Unfortunately, given that Clarivu have a financial interest in particular research outcomes, we simply cannot rule out the possibility of bias in their execution, analysis, or reporting of these results.
This isn’t to say that we cannot rely on Clarivu to display impeccable moral integrity. We have no evidence that they are anything other than honest in their activities. It’s just that human nature itself will create the possibility of bias whenever conflicts of interest arise. This is why the scientific method promotes principles like objectivity and replication, as well as associated practices, such as blinding and peer-review.
It is disappointing that the study was reported as actual news in the mainstream media. It is particularly ironic that it was reported as news in outlets that would ordinarily see themselves as championing the cause of, on the one hand, older adults, and on the other hand, women. This is because these so-called research findings do little to advance the cause of marginalized groups. In fact, they help maintain the social exclusion of older adults, and older women in particular, by perpetuating negative stereotypes about the aging process.
So when Mature Times report this as news, they are essentially promoting age-discrimination; and when the Daily Mail’s Femail section do so, they are encouraging readers to judge the value of women based on superficialattributes, such as whether they wear glasses after they turn 46.
Age-old problems indeed…
Read MoreWednesday Bubble: it truly is the best medicine
I’m especially happy to write this Wednesday Bubble because it’s inspiring and makes me want to jump for joy! Or better, yet, laugh a little. And even though this has been posted previously on Flashfree, it’s never to late to remind ourselves of the lighter side.
Several years ago, researchers discovered that humor therapy and anticipation of laughing or being amused (also known as mirthful laughter) positively affects immunity. In fact, findings from a series of five separate studies among healthy men demonstrated that just anticipating watching a funny video could increase beta-endorphins (hormones that elevated mood) as much as 17% and human growth hormone (which contributes to more optimal immunity) by as much as 87%. Elevated hormones levels were maintained throughout the video and as long as 12 hours after. Conversely, hormone levels did not increase in men who who did not anticipate watching a humorous video and instead, browsed magazines.
Similar results were seen in another study among healthy adult women; this time mirthful laughter was associated with significant declines in stress hormones and improvements in natural killer cells, which contribute favourably to immune function.
Over the past two years, researchers have been examining the effects of mirthful laughter on actual disease states. Findings of a year-long study presented two years ago at the Experimental Biology Conference suggest that watching a funny, 30-minute video on a daily basis may impart a long lasting impact on health that includes:
- Lower stress hormones (epinephrine and norepinephrine) and related stress levels
- Lower levels of inflammation that can contribute to disease
- Significant improvements in HDL cholesterol
- Significant reductions in harmful C-reactive protein levels (a protein that increase the risk for heart disease, heart attack, stroke and death)
This particular study evaluated laughter in patients with diabetes, high blood pressure and high cholesterol who were also taking medication. Notably, similar positive outcomes were not seen in patients who did not have the benefit of watching the funny video.
What can we take away from this work and what does it have to do with menopause? Actually, I’d like to ask, what doesn’t it have to do with menopause and midlife?
During the transition, women are subject to hormonal stressors that affect mood, functioning, wellbeing as well as disease risk. If there are simpler, more natural ways to improve healthy states, for example, by daily laughter, shouldn’t we reach for them? I’d rather take a dose of funny over pharma any given day.
Here’s my gift to you: laugh today. And tomorrow. And the next day. And spread the joy. Nothing like a deep belly laugh to take some of life’s challenges away.
Read MoreThe more things change…
…the more they stay the same.
Hey Reader! Yeah, you! I am beyond thrilled that you are here. And while I deal with some significant changes in my living situation, I am going to take this week to bring back some oldies but goodies. Wednesday Bubble will be fresh but today and Friday, a reprisal, in case you didn’t catch them the first time around.
So, without further ado…
Well. Well. Well.
wellbeing, that is. Is it elusive during the menopause?
Earlier studies have suggested that the way that a woman experiences menopause is dominated by several factors, including changes in the structure of their lives (e.g. social roles, personal relationships). When these changes do not occur as expected, for example, menopause starts early or late, they can cause greater distress than when they occur on time sot to speak. The same holds for menopausal symptoms; those that are perceived as normal are not necessarily unpleasant, while unusually heavy bleeding, emotional outbursts or frequent hot flashes can be disruptive.
I was intrigued when I ran across a study published in 2007 in the journal Contemporary Nursing which explored these very themes. Researchers recruited 18 women who were post-menopausal and self-described as having experienced ‘wellness’ during menopause. Interviews were conducted with all study participants, during which they were asked to describe in greater depth their experiences.
The study findings showed that the menopause experience was dominated by three themes:
The continuity of the experience
How women experience menopause is inevitably individualized and not easily generalizable. Indeed, data demonstrated that the nature of menopause and how women go through ultimately determine sits impact and how disruptive it is. More specifically, abrupt changes in menstrual patterns can be more jarring than incremental slowing and gradual cessation of menstruation.
How embedded menopause becomes in the rest of one’s life
In the course of the interviews, the researchers found that a woman’s ability to incorporate menopause into her life and routines versus allowing it to change the routines was key to maintaining an equilibrium. Hence, bothersome symptoms became only “only one experience among many and not the most outstanding.” Even hot flashes, which can truly disrupt a moment, became no more valuable to an overall experience than other daily events, mainly because these women did not allow them to disrupt familiar patterns and daily activities.
Containment of menopause
Participants who experienced a sense of wellbeing during menopause were able to compartmentalize their symptoms and for the most part, did not allow them to encroach upon the emotional or psychological domains. These women rarely if ever, experienced irritability, nervousness, anxiety or moodiness.
So, what does it mean?
Overall, the researchers found that a key to a sense of wellbeing during the menopause is focus, i.e. women are not focused on physical symptoms but instead, consider them part of the the overall experience of being a woman and are able to place them in the background. In other words, “the body [is] experienced in a “taken for granted way” so that menopause is not disruptive to an overall continuity of living.
And what are you going to do to insure the well, well, well of your experience?
Sex, midlife and a sense of purpose
Sexual desire. In midlife, sexual function and sexual desire aren’t well understood, primarily because there are so many factors that enter into equation. This may be why certain silver bullets, like a female viagra, has failed to show any significant improvements in the desire department. And yet, researchers continue to accrue more information about the things that influence desire in women, ranging from the quality of intimate relationships to social support and overall wellbeing. The manufacturer who discovers a pill that addresses all of these will have struck gold. Meanwhile, back in reality, as many as 75% of women in midlife rate sexual health as important enough to warrant further exploration.
Fortunately, we may have another piece of the puzzle: ‘sense of purpose,’ which appears to be associated with greater wellbeing, happiness, life satisfaction, self-esteem, personal growth and optimism. A sense of purpose also appears to improve health, prevent certain diseases and may even improve cognitive function, thereby staving off mental diseases associated with aging. In a study that appears in the online version of Menopause, 459 menopausal women who were sexually active with a partner were followed over three years. Each year, they were asked about their emotional wellbeing (including their general mood, anxiety and depression as well as how often they engaged in and enjoyed sexual activity (specifically desire, type of activity and hugging and kissing). In the final year, they took a test that rated their sense of purpose on a five point scale ranging from ‘there is not enough purpose in my life’ to ‘the things I do are all worthwhile.’
The findings?
A greater sense of purpose equaled a great enjoyment of sexual activities, independent and regardless of other specific life circumstances. In other words, psychosocial functioning, e.g. social support, quality intimacy and overall wellbeing influenced the quality of these women’s sexual lives. On the other hand, menopausal status and use of hormone therapy did not appear to play a significant role in how often women engaged in sex or if they enjoyed it. This is important, as it means that psychosocial wellbeing may ultimately be more important than hormones.
In so far as the desire to engage? Women who were younger, had more social support, felt better about themselves and weren’t suffering from vaginal dryness tended to want sex more than their older peers who didn’t enjoy these factors.
Not surprisingly, many of the factors that researchers stress may help desire and engagement are associated with greater nitric oxide levels, which Dr. Christina Northrup says can help combat sexual dysfunction and improve pleasure.
When it comes to sex in midlife? It may help to think ‘sense of purpose,’ a real sense of purpose, now. (Poetic license, Chrissie!) I’m all for it if improves activity and desire without drugs.
Read MoreWednesday Bubble: Black cohosh – is it safe?
Back in 2009, I wrote a post regarding black cohosh (better known in scientific circles as Cimicifuga racemosa) and potential safety issues, namely harm to the liver. In it, I discussed a small case review that showed no link between ingestion of black cohosh and liver toxicity. And yet, in 2006 the European Medicines Agency and the Committee on Herbal Medicinal Products released a public statement alerting health authorities to 42 suspected liver reactions among women taking black cohosh. In the very same report, they noted how inadequately adverse reactions were documented. Indeed, only 16 of the cases were considered to have sufficient data to allow for proper assessment of a potential link, and of these, only four showed any sort of association, albeit, unproven. Regardless, the statement resulted in Italian health authorities requesting a precautionary withdrawal of black cohosh preparations from the market, and UK authorities issuing strict label requirements and warnings.
Hence, I was intrigued when I ran across a detailed review of black cohosh safety, both from perspective of over 107 patient cases and of published study findings. Following is the lowdown:
- An Italian clinic regularly prescribed 500 mg or 1000 mg daily black cohosh, either alone or in combination with other herbs (e.g. soy isoflavones, red clover or alfalfa) for treatment of menopause symptoms and disorders (e.g. anxiety, depression, hot flashes and joint pain). None of these herbs were prescribed to women with previous cancer of the breast, ovaries, uterus or pituitary gland. Moreover, the researchers say that they had not received any reports of any sort of adverse event.
- Still, following the European health statement, they contacted 107 women in good health and in different phases of menopause, took blood samples, underwent clinical examination and participated in phone interviews to evaluate if they were still taking the herbs. Of these women, only five had chronic but benign liver disease and one, hepatitis.
The findings? Despite the four patients suffering from prior benign liver disease, there was no additional sign of liver problems nor altered laboratories indicating a worsening condition or a new condition. Nor were there any clinical signs of liver damage after a year of using high dosages of black cohosh.
The researchers who reviewed and examined patients as well as the published literature point out that the liver is central to metabolizing most drugs and hence, there is a potential for an adverse liver event from taking nearly every medication that involves liver metabolism. They note that a step-by-step examination is also necessary to rule out other causes of liver damage, including infection, alcohol use and related conditions. In so far as herbs go, they write that “it is very important before an official statement about any adverse reaction referred to an herb based product to know the brand, dose of substance assumed, type of extract [and] content of possible contaminants.” They go on to state that it is their opinion the statement could actually be used as proof that black cohosh liver toxicity is scarce because despite over a million doses used worldwide annually, there is not any fully proven case of liver toxicity. Moreover, they claim that black cohosh safety has already been established in over 3,800 participants in clinical trials. Their conclusion? black cohosh should be considered safe, at least in so far as liver toxicity goes.
What should you do?
If you wish to try black cohosh, speak to a licensed practitioner well versed in herbal medicines. Look for a standardized form to insure that the pills contain what they say they do. And if you start feeling poorly while taking black cohosh? Stop immediately and contact the person responsible for your care.
Black cohosh and liver toxicity. This one appears to be a bubble bursting worthy.
Read More