Guyside: a little personal history through wartime mail
Graves at the Canadian War Cemetery at Bergen-op-Zoom, Netherlands, where my uncle Bill is one of 1,047 Canadians buried.
Since I’ve been lucky enough to be born in Canada, and since I chose not to enlist in our armed forces in my life, I’ve never experienced war. But there is lots of service in my family. My brother collected a pension after a career in the Canadian Forces; my father piloted a Sherman tank through Holland and Belgium in 1944 and 1945; his brother landed on Juno Beach in Normandy and fought the European campaign all the way through; and two of my mother’s brothers joined up for WWII. Sadly, only one of them came back. And that’s really where this story begins.
My mom died on August 29. She was 89. And part of the family mythology that I grew up with was Uncle Bill. When we went to our summer cottage, she’d remember how Bill would swim from one shore all the way across the lake and back (a swim I was never fit enough to manage, likely two miles or more), worrying my grandmother greatly.
He commanded shore defences in Cape Breton, where my family was from, and gave up a commission so he could go overseas. A land mine grievously injured him, and he died at the age of 33, a bachelor, in Belgium, October 26, 1944. He was buried in a Commonwealth cemetery in Holland.
As my brother and I and our partners prepared my mother’s house for being vacant for a while (neither of us live close by), we came upon a few stacks of letters in the basement, sent by my mother’s uncles from 1942-1945, and a number of other things that related to their service. I’ve barely scratched the surface of the letters so far, but they are remarkable. First, the quantity of letters that Bill produced was amazing for a modern person, who puts pen to paper occasionally at best. He wrote to his parents, to his sisters, to his brother, and probably to friends as well.
Second, the tone of the letters. Ones to my mother, his baby sister, are teasing and affectionate. He calls my mom “Ebby” or “Eb”, a play on words for her name, Evelyn. He teases his other sisters as well, but reserves a more respectful tone for his parents, my grandparents, although he teased them on occasion too. He appeared to have a pretty good handle on what would be censored, because there are only a few passages cut or blotted out. And, likely in part because soldiers were told to be positive in their letters home, he was almost entirely positive, rarely speaking even of the minor difficulties of wartime life, deprivations, cold, wet. His biggest complaint was lack of mail from his family, and it seems his biggest hobby throughout his war was girls.
As I delve into these letters, I’m beginning to see why my mother mythologized my uncle. To use the parlance of the time, his letters paint him as a “really swell fellow — simply grand.” I would love to have had the opportunity to meet him, but we missed each other by 22 years. And I am again struck by the differences — at least the superficial ones — between the men of that time and the men of our time. My father’s uncle Cam, a veteran of the entire European campaign never shared his war experiences with anyone, to the family’s knowledge, and it never seemed to have affected him. It feels as if the men of that generation returned from a global conflict and got on with life. I think I could take a lesson or two from the men of that time in simply getting on with things.
Were the men of that time perfect? Undoubtedly not. They were products of a different time. Some of the attitudes and behaviours not even noticed back then would be considered abhorrent today. But it’s kind of neat to be given the opportunity to glimpse through a window into your family’s history, to imagine meeting a long-since-lost man in your family, to hope that you would find him up to your expectations, and that you would meet his.
Photo credit: The Commonwealth War Graves Commission.
Read MoreGuyside: Breaking good
I’m a pretty lucky person. While my life isn’t perfect, I have many advantages, and I’m thankful for them. It’s easy to forget about that when you get focused on some problem or other.
But sometimes good enough shouldn’t be, you know?
Think about Walter White, a/k/a “Heisenberg” of Breaking Bad. He was a guy who had a “good enough” life — wife, son, baby on the way, a steady job that is respected, if not well-paying… and then a diagnosis of terminal lung cancer shattered everything in his life and forced him down a radically different path.
I’d be perfectly happy if not one person ever got diagnosed with lung cancer. And, for that matter, if people stopped making and using crystal meth. But I think that we don’t have to “break bad” — why not “break good?”
I’ve been trying to change some of my routines recently. For example, since I work from home I do most of the dinner preparation for the household. It’s the sort of thing that can make a break from staring at the computer or talking on the phone. And, like most people, I have a repertoire of dishes that I know well enough to essentially make without a great deal of thought.
So to break that up, I’ve started to search out new recipes, new ideas. It’s fun to try (especially when they work out well), and it breaks me out of the cooking rut and both me and my partner out of the taste-rut. Example: it being summer, coleslaw is a natural side dish for things we cook on the BBQ. I was used to buying bagged coleslaw from the store, then dressing it with a commercial dressing. Somehow I realized that hey, coleslaw’s just a few shredded veggies. So I started making my own. Then I tried some dressing recipes. WAY better than before. (FYI: I’ve become quite fond of this dressing recipe, with a few variations. Try it.)
I’ve changed other things recently too. I love beer. But having that end-of-day beer or the beer with supper, or the finished-the-yard-work beer can become a little … routine. So for a few weeks now, I’ve haven’t been bringing beer into the house. Now, when I have beer — like I did yesterday during an end-of-day business meeting, or like I did when I was visiting family recently — it’s DELICIOUS. At some point, I’ll likely restock the fridge, whenever I get the desire to do so.
There are all sorts of little routines that we establish in our lives. Many of them are there for very good reasons. We get up and shave and shower because we like being clean. We brush our teeth because we want our breath fresh and we don’t like cavities. But changing habits can be good for you. It stimulates your brain. It can make you think about the reason behind the habit. And that’s never bad.
Look at the routines of your day — the way you interact with people in your life, what you eat, drink, how and when you exercise, your activities, your leisure, your work. Pick one to play with, to try to change.
A lot of meditation practices focus on mindfulness — on simply being aware of your circumstances. If you feel good, note it. If your knee is sore, note that. If you want another cup of coffee, be aware of the desire. Assessing the little routines, experimenting by breaking one of them for good, and seeing if it improves your daily life — that’s part of mindfulness too. And failing is part of changing habits too. If you don’t like a change, or you can’t stop biting your nails, or whatever — just note that. Don’t beat yourself up over it.
Try it, just for fun.
Read MoreGuyside: A few simple tasks — no crunches required
If you (and I DO NOT recommend it) judged what male health was all about by looking at popular culture, I think it could be summed up in one word: abs. Walk past a magazine rack and it’s all abs, all the time. But there’s a lot more to it than that.
When it comes to health, we men can be our own worst enemy. According to the US government’s Medline, men are more likely to smoke, to drink, to ignore symptoms, to put off health care visits, and to make risky health choices. So today, a few simple tasks to get you back on track if you’ve strayed.
#1: The next few times you’re at a pharmacy, use the automated blood pressure checker. If it’s high compared to the guidelines printed on the machine, DON’T ignore it. Follow up.
#2: Get a cholesterol check. This is especially important if you have a history of heart disease, but it’s a good idea for everyone.
#3: If you’re getting drunk regularly, slow down. Binge drinking isn’t good for anything and it’s pretty bad for your health.
#4: This is a tough one for a lot of guys. Colon Cancer. At its least invasive, you do one of those smear your poo on a stick and then on a test strip thing. Gross, but not too bad. The finger’s next. Sigmoidscopy and colonoscopy are the final frontiers, so to speak. I am a little squeamish about stuff related to the old intestinal system, but you know what? SUCK IT UP. It’s important.
#5: if you’re smoking? Stop. There’s nothing good for you there.
And the final tip: to borrow from the Homeland Security stuff, if you see something, say something. When I got diagnosed with bladder cancer, it was because I acted when I saw blood in my urine. If you see something abnormal related to your body, take action.
It’s easy to buy into the old lie that you’re invulnerable, that you haven’t changed since high school, even when you’re buckling your belt on a new hole and your hair is disappearing. And if it helps you in your job or your personal life to tell yourself that story, that’s fine. But when it comes to your health, holding to closely to the convenient delusion could be a life-threatening decision. Don’t do it.
Image: Creative-commons licenced from Flickr user Ed and Eddie.
Read MoreGUYSIDE TAKEOVER #3: Choose your masks wisely
I have been listening — against my will — to a lot of “new country” music over the last couple of weeks. And let me tell you, it’s not to my taste. My tastes are very broad when it comes to music, but 90 per cent of what I heard — from “Drunk on a plane” to “River bank” — I disliked.
And it got me thinking, all these songs. It reminded me first of this video that I saw a while ago: “Why country music was so awful in 2013.”
And then I got to thinking that this whole country music thing is an example of people putting on a mask that they want to be their persona. The concepts in country’s top hits right now don’t really relate to real life as I think of it. In Canada, we’ve never been more urban as a population. But the songs people seem to listen to are decidedly rural. People drive trucks that they rarely use for their original purpose, and trucks that are incredibly luxurious compared to those of the past.
I’m a folkie, and a lot of the music that I listen to seems to reflect my reality, and I feel (I am perfectly ready to admit I’m being hypocritical if challenged) that the country music hitting it big doesn’t reflect generalized reality.
Billy Joel once wrote:
Well we all have a face
That we hide away forever
And we take them out and show ourselves
When everyone has gone
I think men are more likely than women to put on those masks. From our hildhood we’re encouraged to do it. “Big boys don’t cry”, “be a man”, peer pressure: we’re pretty darn likely to find a persona that we put on to please others. I certainly did.
But the thing is — we don’t have to choose those masks, and we don’t have to live up to any pop culture stereotypes. Wanna be a cowboy? That’s cool. But look critically at the features of whatever mask you’re putting on.
Read MoreOn Why We Need to Reclaim Realism
In an article from TIME magazine last year, Virginia Postrel writes about The Twisted Allure of Jihadi Glory. While it features the outcry over the Rolling Stone cover featuring Boston bomber Dzokhar Tsarnaev, it poses a bigger picture question on the power of glamourization.
Postrel shares a quote from novelist Salman Rushdie, no stranger to controversy himself as the author of the 1988 novel, The Satanic Verses. Asked about what motivates suicide bombers, Rushdie’s answer is illuminating:
Terror is glamour – not only, but also. [Terrorists] are influenced by the misdirected image of a kind of magic… The suicide bomber’s imagination leads him to believe in a brilliant act of heroism, when in fact he is simply blowing himself up pointlessly and taking other people’s lives.
As Postrel shares in her piece, Rushdie hits the nail on the head when it comes to how glamourizing something offers an incentive to act upon, to increase the perception of who we are and how we act, which made me think of how glamour warps our everyday lives.
The Power of Glamour
You can go back to virtually any point in history, and you’ll find countless examples of glamourizing something that was anything but.
In her piece, Postrel talks about martial glamour – or how war seemed glamourous to those that would follow in their leader’s footsteps. She talks about Achilles from ancient Greece, but you could also look to the poem The Charge of the Light Brigade, by Alfred Tennyson, to see how war was glamourized.
Forward, the Light Brigade!
Was there a man dismay’d?
Not tho’ the soldier knew
Someone had blunder’d:
Theirs not to make reply,
Theirs not to reason why,
Theirs but to do and die:
Into the valley of Death
When can their glory fade?
O the wild charge they made!
Honor the charge they made,
Honor the Light Brigade,
Until the First World War and its huge loss of life, war was seen as a heroic endeavour. Today, we think differently – and yet, as Postrel’s piece shows, some of us don’t.
This is the problem with glamourization – how do we reel in what we encourage blithely?
The Persuasion of Hope
Marketers and brand advertisers have been using glamour in a bid to create desire and action within their target audience for years.
Think back to the black and white movies of the 40’s, where the movie stars of yesteryear would happily smoke on-screen and be regarded as sexy and sophisticated for it. Today, we know the dangers of smoking – just over 70 years ago, it was actively encouraged.
Or look at the success of magazines like Vogue and Elle, that portray perfect women that rarely reflect society’s real women and their various shapes, sizes and lifestyles.
These examples, and others like them, build on the desire of their audience(s) to be more like the actors on screen or the models on the page, as opposed to being happy with who they are.
By tapping into this powerful hope, or desire, brands use the power of persuasion that people need to be something they’re not in order to be valued.
As Postrel shares in the TIME article, that value can come from making powerless people feel significant. In advertising and marketing, that value can come from answering the “if only” question.
- If only I had a better job;
- If only my car was as cool as my neighbours;
- If only I could look good in that tiny bikini;
- If only. If only.
The problem is, even those we aspire to be like aren’t perfect. Magazines take perfectly good-looking people and airbrush them to an even higher plane of “perfection”. Movies use focus filters and post-production effects to showcase their stars in the best light.
By creating an unrealistic desire, we’ve created a culture of hope that can never be met – at least, not until the next campaign where we can start it all over again.
Realism and Reclamation
The problem, of course, is that to deny hope, we deny growth and our future selves. Why shouldn’t we want to reach for something we don’t have, or be like someone we admire?
The thing is, we don’t need to deny ourselves. We should do all these things, and more. But we should do it realistically.
We need to stop promoting the idea that unrealistic imagery is the norm. Individually and in a wider context, we need to understand that glamour is only a facade of what realism truly is. To continue to glamourize our perfect selves doesn’t help us grow – it merely stunts us, and that benefits no-one.
It’s not as if we need to play the glamour card, either.
- The Dove Campaign for Real Beauty has won widespread praise for the way it showcases the beauty of women in all their natural sizes;
- UK retail chain Debenhams has invoked a ban on airbrushing models for their promotional materials;
- Lifestyle magazines like Cosmopolitan are calling for clothes manufacturers to stop the obsession with unrealistic sizes.
These are important steps from the types of companies on the front line that can truly initiate a different way of thinking. But they’re just the first steps.
As marketers, we need to be able to instil desire without taking the lazy way out. As businesses, we need to be more realistic on who our target audiences are and what they really feel, and need.
More importantly, as men – in marketing, advertising and plain old life – we need to look at women the same way we do each other. After all, when was the last time you saw a guy photoshopped to the Nth degree to present a false idea of sexiness to women?
Hopes and dreams are one thing. Selling hopes and dreams is another, and it’s the latter that can make the biggest leap to connecting the two together.
It’s time to see who’s up to the challenge.
image: Julian Rodriguez Orihuela
Read More48 looks at 89
I’m spending some time with my mom as I write this Guyside column, and 89 from the perspective of nearly 48 has been making me think about lots of stuff around aging
Here’s a few thoughts, in more or less random order.
Technology
It’s really going to be interesting to find out if I deal with technology as I age. I suspect I’m at the start of the generation that has found it relatively easy to adapt to technology. Perhaps it’s just me, but I enjoy tackling technology and understanding new devices.
My mom is definitely not in that mindset. For her, managing the universal remote is about as much as she wants to take on, and even that isn’t necessarily a done deal, as my brother and I can attest from annoyed phone calls when the TV and the cable box are out of sync.
I wonder if I’m kidding myself on this, though. There was a time when I was on top of every pop cultural trend and thought I was quite the expert, but as I creep toward 50 I find myself more and more out of touch with the music that’s getting played on the radio – something I couldn’t have imagined happening. If that can happen, then who’s to say whether I’ll be wondering how this dang neural implant turns on in 25 years?
Media images of aging
I tend to watch very different television shows from my mom; I don’t have cable TV; and I watch a lot of stuff on streaming services. So watching TV with her showed me a world of commercials for things I don’t spend a lot of time considering. Nutritional supplements, pharmaceuticals for arthritis or fibromyalgia, walk-in tubs and the like. What struck me about the ads was the idealization of aging that they showed. Sure, some people get to age with rugged good looks, dancing, hiking, driving convertibles in sunlit splendour, playing electric guitars, outsmarting their grandchildren.
But the affluence and the youthfulness of the people in commercials for products or services for seniors is as utterly mythical as a seductive babe stroking some guy’s freshly-shaved cheek or the girl who orders the magic drink catching the eye of the hunky bartender. It shouldn’t be news to anyone (I hope) that advertising sells perfect fantasies to people who live in imperfect reality. But it struck me that for many seniors, illness or lack of money must make such commercials a cruel slap in the face.
Independence
As an adult, I cherish my independence. But as an adult child of a senior, I see how easy it can be to wish my mom’s independence away. There’s a complicated and difficult balance between ensuring she has support when and where she wants it and removing her ability to control her life. And for the most part, as I see it, there are few hard-and-fast rules and lots of gray areas that have to be negotiated between people. Good will is absolutely necessary.
Death
I’ve faced up to my own illnesses, and in the last few years I’ve lost enough friends and family to consider death far more on my radar than it would have been 10 or 15 years ago. For my mom, who’s lost many friends, several siblings, and her husband, it’s much more direct. And while I think I have faced up to mortality with clear eyes, I wonder if a little denial is not such a bad thing.
Closing note: It’s a GUYSIDE TAKEOVER next week on FlashFree. The redoubtable Ms. Scherer is taking a little time off to have a lot of fun, so I’ll be posting, along with some special surprises. Stay tuned!
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