About

I’m a 51-years young health/medical writer, reporter, blogger looking to rebel, reveal and revel in the here and now.

I started this blog after surfing the internet far and wide to see what folks were saying about the menopause and midlife. And it’s gave me pause, which is why I wanted to pick up my pen and intervene.

Too often, what I run across is run of the mill, me-too, stale copy with highly technical information “dumbed down” for the consumer OR advice on how to delight in menopause OR unsound or unproven alternatives that are not tailored to the individual but to the masses. Menopause as a disease, midlife as a death sentence. You name it.

Voila! Flashfree was born!

I like to believe that Flashfree is organic, fresh and crisp, just-picked and newly-ripened, one perfect portion at a time, presented with you and your needs in mind.

My promise to you is this: straight talk, no shooter, engaging, factual,inspirational and timely. If you catch a few words here and there that resonate…well, we’re halfway there.

Got a pressing question about menopause or want to alert me to an innovative solution, tell me about your midlife experiences  or just want to give me some feedback? I’d love to hear from you!

Write to me at flashfree111@gmail.com or follow me on Twitter! @lizscherer

About me…

I am a writer. That is who I am and what I do. That’s who I’ve always been. At the start it was creative, fiction, characters, stories. Now I focus on actual stories, breakthroughs and lives. I advocate for women but earn my living as a digital copywriter, health reporter, scriptwriter, marketing and social media strategist and blogger.

With almost 30 years experience in the healthcare arena, I have worked in the private and public sectors on behalf of web-based and traditional science publishers, public relations and advertising agencies and non-profits. Formerly Vice President and Manager of Marketing and New Business for a New York-based public relations firm, and a consultant for 20 years, I am now Principal of Digital Copy, LLC.

About Guest Posts on Flashfree…

I love that you love this blog. And want to contribute to it. Currently, I am not accepting unsolicited guests posts on Flashfree. I’ll let you know if that changes.